Before we dive into these tips, let's take a step back and define what omnichannel marketing is. According to Marketing Evolution, omnichannel marketing is the integration of various channels used to connect with consumers to create a consistent brand experience. This includes social media, email, and mobile among others.
Now, let's take a look at the tips from Allison:
Tip 1: You can't do it all at once
You can't do it all at once, you can't be on all channels. So it's important to strategize on which channels make sense for your brand - based on who your customers are - and master those ones first.
Tip 2: Start testing one thing at a time
If your brand doesn't have any sophisticated attribution models to tie everything together, then just start by focusing on testing things over time. Then after seeing where you experience growth, go and augment by testing the next thing.
Tip 3: Automate where you can
When possible, automate certain functions to avoid any inconsistencies. For example, if your inventory data is tied to your content, and things change on the back end, you can avoid tedious manual labor to ensure you still have items up to date everywhere.
Look for technology solutions that allow you to connect more of your tech stack and accomplish those tasks for you.