NY&C puts creativity first! But, while striving for engaging customer experiences with rich imagery, updating the website rapidly was challenging due to reliance on feature-limited technology.
Like many other merchants, NY&C faces the added challenge that 67 percent of its weekly traffic now coming from mobile devices, with 54 percent of this coming from smartphones rather than larger-screened tablets. Publishing new content and campaigns across channels and speeding the time to market were vital to their success in a competitive market.
"It was like taking a straitjacket off. The platform is so creative, easy to use, intuitive, cleaner, and modern, and has no limitations. It’s amazing."