Case Study | NEW YORK & COMPANY & Zmags

Taking Back Creative Control

The Challenge

NY&C puts creativity first! But, while striving for engaging customer experiences with rich imagery, updating the website rapidly was challenging due to reliance on feature-limited technology.

Like many other merchants, NY&C faces the added challenge that 67 percent of its weekly traffic now coming from mobile devices, with 54 percent of this coming from smartphones rather than larger-screened tablets. Publishing new content and campaigns across channels and speeding the time to market were vital to their success in a competitive market.

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"It was like taking a straitjacket off. The platform is so creative, easy to use, intuitive, cleaner, and modern, and has no limitations. It’s amazing."

 Paul S. Carroll | Vice President, Digital and eCommerce Creative

Paul S. Carroll

Vice President, Digital and eCommerce Creative, NY&C