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Zmags Appoints Jeffrey Lortz as Chief Executive Officer

October 7th, 2021 | 1 min. read

Zmags Appoints Jeffrey Lortz as Chief Executive Officer Blog Feature

Justin McCoubry

Justin is the Vice President of Marketing at Creator by Zmags. His focus has been on creating unique brand experiences and developing growth strategies.

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Zmags, whose Creator platform is transforming how customers experience digital commerce everywhere, today announces that Jeffrey Lortz has been appointed as Chief Executive Officer (CEO). Lortz joins after having served in senior executive roles in Private Equity backed SaaS companies including Tomia, a Vista Equity Partner portfolio company as Chief Operating Officer. He will assume day-to-day leadership as well as guide the company’s long-term strategic growth initiatives. David Powell will continue to serve as Chief Financial and Administrative Officer.

“It has been a great honor to serve as CEO over the past three years and I am proud of the great strides our team has accomplished in just a short period of time,” said Powell. “The board and I are confident that Jeff is the right person to build on our momentum. He’s a proven leader in the technology space and we’re excited to have him as our next CEO.”
Lortz arrives at Zmags in a period of great momentum: in the first half of 2021 the company deepened its leadership team, launched the new standard for shoppable email, and last month introduced the first self-service way to turn any design file into an interactive online experience.

With more than 25 years of experience in building and managing high growth technology service businesses, in addition to recent experience as an executive in Private Equity portfolio companies, Lortz has served as Vice President of Strategy and Operations at Everbridge (NASDAQ: EVBG) and has held executive roles at some of the Boston area’s fastest growing companies like PTC (NASDAQ: PTC), Pegasystems (NASDAQ: PEGA) and BladeLogic (formerly NASDAQ: BLOG).

“Zmags is a company that I’ve long admired and I’m honored to join the executive team at this time of significant growth,” said Lortz. “The Creator platform is at the forefront of providing eCommerce teams the right capabilities to engage and convert their customers into revenue – faster!”