One of the cornerstones of a successful business, especially a multichannel or online business, is trust. If consumers don’t trust you, they won’t buy from you or do business with you. So what can you do to show you are trustworthy, and make visitors comfortable shopping on your ecommerce? Here are 10 suggestions. 1. Use SSL encryption and post trust certificates/logos. “Privacy and security continue to be major concerns for online customers,” says Doug Beattie, vice president,
GlobalSign. “Customers trust and will remain loyal to providers who can safely protect their identities, transactions and data.” And one way to protect consumers shopping on your site is through encryption. “Encryption is more important than ever and not just for login or payment screens, but for the entire length of a user’s website visit,” he says. “The good news is integrating SSL/TLS solutions into your services is now easier than ever and can instantly differentiate your offering. An added bonus is that secure HTTPS websites receive better search ranking results, which will also help build customer awareness.”
This article was originally published in CIO Online on July 7, 2016. Read the full article here.