Overcoming E-commerce Development Constraints in 2023

UrbanStems increases transactions by 90%

Learn how this flourishing gift brand unlocked new speed and real-time agility with CreatorTM Frontend. 

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12X faster time to market.
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20% increase in conversions.
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90% increase in transactions.
Urban Stems 4

A slow process that didn’t leverage real-time data. 

UrbanStems wanted to create and test a new campaign that highlighted products that were best-selling in real-time. Using prior approaches such as Page Designer by Salesforce took too much time from their development team – the team had to constantly fix images and content issues on mobile. Plus, products that were out of stock were being featured when they shouldn’t be.  

“Our development team was supposed to stay focused on a company-wide initiative. We felt guilty every time we had to take up their time.” Katie Hudson, Content Director at UrbanStems 

The team had also previously tried to use an outside agency for a social media campaign but the slow and expensive process limited how often the team could iterate and test.  

Neither of these solutions produced the shoppable brand experience they wanted for their customers. UrbanStems’ marketing team knew it was time to look for an in-house solution that was inventory-aware. They wanted a solution that could give them more control, wouldn’t require their dev team, and would enable quick iteration for a/b testing.  

Urban Stems 4

Implementing CreatorTM Frontend to gain speed, control, and the power of an inventory-aware solution. 

Product prices and availability change often for UrbanStems. A common problem with past solutions was that they showed out-of-stock products which led to higher bounce rates. CreatorTM Frontend enabled their web page to pull in the backend data of their best-sellers, and only those in stock. CreatorTM Frontend also updated prices seamlessly freeing up the team’s time – whereas before the team had to manually update price changes. 

The team used CreatorTM Frontend to quickly set up an a/b test on their home page to test fall messaging vs generic evergreen messaging to see which converted better. They were inspired that they could build pages as fast as their creative minds could brainstorm.  

“CreatorTM Frontend empowered our team. We can now say yes. And then it’s done.” Katie Hudson, Content Director at UrbanStems 

"CreatorTM Frontend allowed us to be extremely flexible and ultimately led to more testing that increased conversion rates. “ 

Katie Hudson, Content Director at UrbanStems 

The Results: Exceeding revenue numbers and customer expectations. 

In the first few weeks UrbanStems used CreatorTM Frontend to create their new web experience, they saw a 20% increase in conversion and a 90% increase in transaction rates. Their new site now showcases best-sellers, customer testimonials and brand value-propositions to deliver the shoppable brand experience that keeps customers coming back. 

The team itself has gained new creative speed –12 times faster time to market. From beginning to end, the team can brainstorm, create and go live in under two weeks without needing to use their development team. Whereas before the process used to take at least two months. Now the team builds beautifully designed web experiences with content that is optimized for site speed and mobile too.  

The new digital storefronts are tailored to customer needs and allow fast a/b testing. From birthdays to special life moments – the team now creates more personalized customer journeys. The speed and revenue results have people across the organization thinking about new ways to leverage CreatureTM Frontend for even more of their site and content. 

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