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Powerful Microsites That Drive Donation

Customer Story: University of Pennsylvania

By the numbers

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80% of campaign donations raised by Creator experience
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$2,800 raised in one Creator built campaign

The Challenge

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Ambitious vision and goals for online experiences

The University of Pennsylvania had an interesting content opportunity; the School and Center Annual Giving Support and Parent Outreach and Development teams in Central Development at Penn were excited to create new and exciting experiences for their audiences to encourage donations and engagement. Their advancement initiatives were ambitious, and they wanted their campaigns and web presence to reflect this vision.

To effectively reach these goals, they needed the content creation process to be streamlined. Making changes or updates to the various university giving websites required adding to an already long queue of action items. They wanted to wholly own their campaigns, without having to bring in their web development teams for simple updates or bring in their outside agency for larger changes.

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The Solution

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A simplified process and rich content that converts

To simplify this content creation process, the department turned to Creator™ by Zmags to bolster their content and advancement initiatives. They had already been utilizing our online catalog platform Publicator™ and recognized the opportunity to take the next step and deploy Creator as well. The team wanted to create engaging microsites and landing pages for their donation campaigns as well as make their marketing content more interactive, and saw that with Creator, they could do this all themselves.

After a brief onboarding period, they were hands-on with the tool and ready to publish rich content without any downtime. They deployed two projects to kick off their engagement – a newsletter for Penn Parents, and an event microsite. Both these experiences were created without their web teams, meaning they could own the campaigns completely.

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"We are excited to have something that enables us to create more engaging and interactive content for our audiences. It’s visually appealing, easy to use, easy to update, and gives much opportunity for creativity."

Malini Ragoopath | Associate Director of Creative Communications & Digital Strategy

The Results

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Create rich content fast, produce at full potential

Creator has given the University of Pennsylvania Development and Alumni Relations department the ability to rapidly and easily create microsites, newsletters, fundraising campaign landing pages, welcome packets for Penn Parents, and more. And because all content updates can be done within Creator by a single person, their workflow is streamlined and faster than ever.

For the Penn School and Center Annual Giving Support team, the results speak for themselves. A month-long fundraising campaign in collaboration with Penn Athletics called Penn Proud incorporated a Creator experience for the final week. During that week, over $2,800 was raised from 167 donors – 80% of the total donations generated. Creator proved itself to be a significant driver of donations for this campaign. To continue this momentum, the team plans on using Creator to build a resources hub and a digital honor roll, as well as continuing to create microsites for their various campaigns.

The Penn team is now creating rich content fast, and producing at their full potential. Their workflow has been streamlined, and they can be truly guided by their creativity.

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