Unleashing The Power of Creativity
MacKenzie-Child’s business goals involved building out a comprehensive content strategy, which Creator has enabled them to execute. Before they were only creating content for social media and email, now being able to serve interactive and compelling content on their website has been a game-changer. No longer needing to outsource development meant that their designer could create and publish content in-house. Creator allowed them to realize their branding dreams and are now only limited by their imaginations.
MacKenzie-Childs is now creating campaign pages, homepage designs, banners, and landing pages. In addition, the ability to merchandize products in their own unique way means that they can engage customers with compelling storytelling experiences. With all the areas Creator is used on their website, like embedded videos, shoppable content, beauty/lifestyle images, and product carousels, everything is shoppable and interactive. In a Creator experience, customers can see a stunning lifestyle image and from that image, add the items they want into their cart, without the need to go looking for them individually on another page.
For MacKenzie-Childs, one of the most appreciated aspects of Creator has been the guidance they received. Anytime they’re making an experience, their Customer Success Manager (CSM) has made herself available at any point when they’ve had any questions or needed additional support.