Creative freedom to serve customers better
“Creator™ by Zmags is the perfect complement to Salesforce Commerce Cloud,” said Tayyaba Malik. “Every time we think of a new idea, we know Creator is the fastest way to make it an online reality. Unlike other technology we’ve purchased before, it is truly used every day. It has instilled incredible confidence for our creative team, and freed us to challenge the very notion of what we dream up as possible.”
No longer dependent on external development resources, the Lulu Guinness team is able to use video and animation to rapidly bring seasonal collections to life, and even spotlight fun pictures of their products in every day use by loyal customers from social platforms.