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Content + Commerce

Customer Story: Deborah Lippmann

By the numbers

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244% increase in desktop conversions
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106% increase in mobile conversions
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38% increase in desktop AOV

The Challenge

Rigid templates with no room for creative designs, interaction or engagement.

The Challenge_ Deborah Lippmann-1

A website stuck in a rut

With beautifully packaged products and stunning social imagery, the Deborah Lippmann eCommerce team has creative content as a top priority. 75% of their homepage visitors are brand new, so inspiring content that tells a story and catches a customer’s attention is a must. But their website was stuck in a rut. Their rigid homepage template consisted of a simple carousel and static images, with no room for creative design, interaction, or engagement. And changing the structure would take so much time and development that it just wasn’t worth it.

Meanwhile, the path to purchase had become needlessly complicated. Featured images could only link to one URL. Each click from feature, to PLP, to PDP was an opportunity to lose a potential customer. Their portfolio galleries were static, and lacked the clickability they knew would improve customer experience and increase their conversions. Shopping the products featured in their How-To videos required customers to click text links that took them away from the video experience. Eventually, these challenges lead them to Creator.

The Challenge_ Deborah Lippmann-1

The Solution

A flexible and agile tool that responds to a customers needs, whatever they may be.

solution - D Lippmann

Creativity unlocked

Within a day of their onboarding process Deborah Lippmann had content live on their site. Co-Founder Mark Lippmann and his team found Creator so intuitive that they were able to create experiences even before their initial training with the support team, and enjoyed experimenting with its drag-and-drop design features.

In fact, the most time-consuming part was the simple copying-and-pasting of the Creator snippet into their website code. Within a short time, Mark had replaced the home page, New York Fashion Week features and many product landing pages on the site with Creator-built experiences. With animation, video, and quick view shopping from their beautiful imagery their content had really come to life. Suddenly, their team could design and publish rich digital experiences, marrying content and commerce, that would never have been even considered before, and their creativity was unlocked.

solution - D Lippmann

"With Creator, we can commerce-enable our rich content quickly and engage with customers in new, innovative ways. Our customers can stay within the experience throughout the purchase process, reducing friction while increasing time spent on site and conversions."

Mark Lippmann | Co-Founder, Deborah Lippman

The Results

Creativity that's fueled by a larger brand vision, not technology or dev restrictions.

Copy of Templates

Innovation with an ROI, without limitations

Since using Creator, Deborah Lippmann is seeing a whopping 106% increase in mobile conversions, and a 244% increase on desktop with Creator experiences on average. Their ‘Cuticle Care’ experience topped the charts, driving a 4X higher conversion rate by mixing rich content, a video tutorial, and shoppable products. And finally, Mark and his team are driven by innovation, not development restrictions. Now that they can change content, experience size, and layout on the fly, with only minutes between publishing and having the content live. Instead of spending weeks going back and forth with developers, they are taking it upon themselves to create and update their content.

Deborah Lippmann’s content is finally commerce-enabled; all images are clickable, with quick views allowing customers to make a purchase within the experience. Rather than the constant back-and forth between pages, the purchase process is now seamlessly integrated into beautifully designed shoppable experiences, ultimately keeping customers engaged and on the page. This translates into a 33% increase in mobile AOV, and a 38% increase on desktop.

Learn More about Creator

Copy of Templates

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Experience Creator

See the power of Creator on your website.

In our 30-minute demo, we’ll show you how quick and easy it is to create content, and publish it, all with a few simple clicks. Even better, we’ll show you how it would look on your site. After a quick walk through some of the most compelling content our customers have created, we’ll show you a live Creator experience on your actual website. It’s pretty cool.

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