A natural progression from website to email.
With limited access to developers, bringing creative ideas to life was challenging. The competitive eCommerce world demands that brands react to new trends and consumer needs instantly; therefore waiting weeks for an interactive email to be created just wasn't an option.
As the Creator platform is easy to use, Cox & Cox didn't need to layer on any additional resources. Instead, they were able to spend 5 minutes adding the links to lifestyle image, press the 'copy code' button, then simply paste it into their ESP.
Creator's Interactive Email tool was a natural progression for Cox & Cox as it's worked brilliantly across their website in driving higher conversions and creating a consistent shopping journey.
"All of a sudden, this one image, which previously was just doing one job, is doing six or seven, which has been fabulous to provide customers with an easy way to purchase the items they want." Kate Sandell, CRM Manager at Cox & Cox.
Kate also said that customers often got in touch asking about the paint and products in the background of lifestyle imagery. The ability to add numerous product hotspots on one image means customers can purchase any item directly from the email, creating a seamless customer journey.