Shoppable Content | Ecommerce Best Practices
The digital path-to-purchase has been a topic of discussion for many years for marketing specialists. As digital media changes and evolves, so do customers' shopping behaviors. Using data to track and understand your customer buying journey will enable yo...
Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to r...
Fresh content should be a part of every retail marketer’s content strategy. It’s an impactful way for brands to deliver exciting experiences to their loyal customers that want to be surprised and on the cutting edge. Seasonal experiences are one of the be...
