Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

Blog Feature

Ecommerce Best Practices|Online Shopping Trends | Ecommerce Articles | ecommerce frontend | ecommerce re-platform | Ecommerce Mobile Engagement

By: Creator Product Team
December 14th, 2022

When it comes to search engine optimization (SEO), we’re all somewhat beholden to the All-Mighty Google. Placing on the first page of Google has significant implications for site traffic, conversions, and overall business performance.

Blog Feature

Ecommerce Best Practices|Online Shopping Trends | Ecommerce Articles | ecommerce frontend | Ecommerce Mobile Engagement

By: Customer Success
November 30th, 2022

As of 2022, 70% of all web traffic comes from mobile devices. That means, for those in ecommerce, developing a mobile experience that engages smartphone users and drives conversions is critical to the success of your business. In fact, research shows that...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Jessica Keefe
December 17th, 2018

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having a low budget for your video marketing isn’t a bad thing. You may be asking how low budget videos are acceptable when video ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Jessica Keefe
July 27th, 2018

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce when she was pulled over for speeding this past week. This got me thinking about how a need for speed is becoming one of ecommerce top demands. Specif...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
October 20th, 2017

According to 3 Tactics to Optimize the Benefits of Visual Commerce, by Retail Touchpoints, the value of visual data is on the rise. By 2020, 55% of US internet users will want to virtually view how furnishings fit in a home prior to purchase – and that’s ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
September 7th, 2017

It’s been proven time and time again: online shoppers want guidance throughout their purchase process. They don’t want to be served up grid after grid of products, with no way of knowing what item is right for them. Providing a guided selling experience c...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
June 29th, 2017

Everyone knows the holiday season is a critical sales period for retailers; last year, the retail industry saw a whopping 17.8% increase in online holiday sales year over year, and sales are expected to reach $110 billion in 2017 (emarketer.com). But ther...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
May 25th, 2017

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences int...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
March 30th, 2017

One of our favorite forms of content is the tried and true buyers guide. Coupled with rich and shoppable content, it’s a striking way to guide the customer down the path to purchase. And with editorial featurettes and personalized advice, customers are co...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
February 28th, 2017

In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two, the discussion extends to opt...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
January 5th, 2017

Social media is a valuable tool for retail marketers who are looking to deliver their messaging directly to the customer, wherever they are. It’s a great way to establish a connection with the customer, or further the relationship that you’ve already buil...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 13th, 2016

To kick off the holiday season, we're launching our 12 Days of Gift Guides - a celebration of retail's best holiday gift guides. Check in daily through December 13th for our favorite experiences that combine creative + engaging rich content with smart sho...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 6th, 2016

To stand out in an industry that revolves around change, retailers must explore new ways to extend their brands and break down the walls of typical ecommerce channels. Furniture and home décor retailer West Elm takes this concept further – in 2018, they w...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
April 6th, 2016

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendo...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
January 28th, 2016

As we enter a new year, many retail professionals reflect on past accomplishments and future plans. The past ten years have seen sweeping changes in retail and in how ecommerce providers have evolved to support those changes—not only in how retailers do b...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
January 15th, 2016

What a difference a decade makes! Ten years ago, in a pre-iPhone world, Zmags emerged from Copenhagen as an online publishing platform. Since then, we have transformed into a top-tier shoppable content eCommerce company and our products are used by over 1...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 10th, 2015

Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing custo...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 7th, 2015

The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful fo...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
August 31st, 2015

According to a recent study from Microsoft (Spring 2015), the average human attention span has dropped down to eight seconds — one second less than that of a goldfish and a fall of four seconds from the 12-second average clocked in 2000. The same report a...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
August 15th, 2015

This year’s eTail East event was held in our hometown of Boston MA. Over 1500 of the top retailers gathered in Beantown to discuss eCommerce trends and share ideas on the future of online retail. Missed this year’s conference? Read our recap and the lesso...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
June 15th, 2015

I am pleased to announce the publication of the second article we were invited to publish as part of our eCommerce Marketing and instant digital gratification series showcased in MarTech. As mobile devices increasingly become the main way many of us acces...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
November 19th, 2014

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint.