Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

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Ecommerce Articles

By: Allison Vernerey
March 2nd, 2023

The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, scroll, and click. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering w...

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Ecommerce Best Practices|Online Shopping Trends|Zm | Ecommerce Best Practices|Zmags News | Ecommerce Best Practices | Ecommerce Articles

By: Customer Success
January 5th, 2023

It’s no secret that ecommerce is big business. After experiencing a 27.6% growth in sales in 2020, in large part due to the pandemic, Statista projects global ecommerce annual sales will exceed $6 billion by 2024.

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Ecommerce Best Practices|Online Shopping Trends|Zm | Ecommerce Best Practices|Zmags News | Ecommerce Best Practices | Ecommerce Articles

By: Customer Success
December 28th, 2022

According to eMarketer, in 2023, retail sales worldwide are forecast at $30.3 trillion, 4.5 percent more than in 2022, and a slight deceleration in growth rates. However, the uncertainty of a looming recession and inflation have certainly impacted buyer b...

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Ecommerce Articles | headless platform | ecommerce replatforming | headless frontend | ecommerce re-platform

By: Creator Product Team
December 19th, 2022

As the world of ecommerce continues to evolve and buyers’ expectations increase, businesses are looking for ways to differentiate themselves from competitors with optimized functionality, high-quality products, and a personalized digital experience.

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Ecommerce Best Practices|Online Shopping Trends | Ecommerce Articles | ecommerce frontend | ecommerce re-platform | Ecommerce Mobile Engagement

By: Creator Product Team
December 14th, 2022

When it comes to search engine optimization (SEO), we’re all somewhat beholden to the All-Mighty Google. Placing on the first page of Google has significant implications for site traffic, conversions, and overall business performance.

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Ecommerce Best Practices|Online Shopping Trends | Ecommerce Articles | ecommerce frontend | Ecommerce Mobile Engagement

By: Customer Success
November 30th, 2022

As of 2022, 70% of all web traffic comes from mobile devices. That means, for those in ecommerce, developing a mobile experience that engages smartphone users and drives conversions is critical to the success of your business. In fact, research shows that...

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Ecommerce Best Practices | Ecommerce Articles | Creator News & Updates

By: Creator Product Team
July 27th, 2022

The digital retail landscape is constantly changing. As we head into the second half of 2022, both supply chain problems and elevated inflation are still causing some uncertainty for shoppers. The good news is that according to economists and the National...

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Online Shopping Trends | Ecommerce Articles

By: Alex Spiret
April 26th, 2022

Today's eCommerce has evolved where customers do their shopping across a variety of channels. The commerce platforms built to support traditional online shopping can be limiting when it comes to delivering the high-impact engaging experiences that custome...

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Ecommerce Best Practices | Ecommerce Articles

By: Alex Spiret
December 2nd, 2021

In our recent webinar, eCommerce in 2022: Tips, Trends, & Tricks we heard from a panel of global retail leaders as they discuss their thoughts on where they expect growth, anticipate challenges, and their biggest predictions for the year ahead. Watch ...

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Online Shopping Trends | Ecommerce Best Practices | Ecommerce Articles

By: Alex Spiret
November 18th, 2021

A digital experience platform (DXP) is an integrated technology designed to compose, optimize, and deliver digital content experiences across the customer journey on your website. DXPs have grown out of CMSs (content management systems) limitations in cre...

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Online Shopping Trends | Customer Stories | Ecommerce Best Practices | Ecommerce Articles

By: Alex Spiret
July 1st, 2021

Last year presented many challenges and unexpected changes. One of those changes was that in the land of eCommerce, many retailers experienced a digital holiday season that surpassed targets set at the beginning of the year (even with a global pandemic tu...

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Ecommerce Articles

By: Jessica Keefe
March 21st, 2019

A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today.

Blog Feature

Ecommerce Articles

By: Jessica Keefe
February 26th, 2019

There is something ironic about luxury brands marketing to millennials. Maybe it’s the idea that this generation buys more into the brand no matter what the cost. Don’t believe me? In the first quarter of 2018 alone, Gucci’s sales reached $2.2 billion in ...

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Ecommerce Articles

By: Jessica Keefe
October 23rd, 2018

When you check your LinkedIn, it often feels like your colleagues and connections have shared countless new articles relevant to their industry. And for most digital marketers, it can sometimes feel like you’re behind the game with sharing important artic...