Customer Stories|Ecommerce Best Practices
Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences - not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strat...
Customer Stories|Ecommerce Best Practices
This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann.
Customer Stories|Ecommerce Best Practices
By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple eCommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retaile...
Customer Stories|Ecommerce Best Practices
Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship pr...
Customer Stories|Ecommerce Best Practices
Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies ...
Customer Stories|Ecommerce Best Practices
It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to be simple to use. You see, when users have powerful yet easy-to-use digi...
