Fastr by Zmags Blog

The psychology behind quizzes is based on years (since before the internet was a thing and people took quizzes in magazines) of data. According to Psychology Today, people use quizzes to learn something about themselves, to indulge in a little 'me time,' ...

Today's eCommerce has evolved where customers do their shopping across a variety of channels. The commerce platforms built to support traditional online shopping can be limiting when it comes to delivering the high-impact engaging experiences that custome...

There is so much technology available today, and as technology continues to evolve it can be challenging for businesses to know which ones are best suited for their specific needs and goals. Many brands turn to digital experience platforms (DXPs) as their...

A digital experience platform (DXP) is an integrated technology designed to compose, optimize, and deliver digital content experiences across the customer journey on your website. DXPs have grown out of CMSs (content management systems) limitations in cre...

Customer shopping habits have changed. Over the last two years, they have turned to online shopping, which in turn, forced all businesses to build up their eCommerce presences. With the holiday season about to heat up, Deloitte Insights predicts that 62% ...

Last year presented many challenges and unexpected changes. One of those changes was that in the land of eCommerce, many retailers experienced a digital holiday season that surpassed targets set at the beginning of the year (even with a global pandemic tu...

When it comes to the eCommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customer...

A product page may be the most crucial part of your site when it comes to sealing the deal with customers. This page is the last thing your shoppers see before they make their final decision on whether or not they are purchasing from your company. So, wha...

Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling. For the most part, luxury brands have...

By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall eCommerce revenues. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 R...

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy. There are new tools and new strategies that are going to make 2019 a game-chan...

With the holiday season upon us, brands and marketers are struggling to find ways to stand out from their competition. But November is introducing various interactive trends to enhance the customer experience. From AR tarot readings to immersive skincare ...

Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website send...

Pumpkin spice and everything nice. Fall in Boston is arguably the prettiest season with the most festive activities around. As we are snuggling up in our sweaters and sipping mulled wine, new email marketing trends have emerged during the autumn season. R...

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “eCommers”, we constantly remind marketers and business people to showcase their content ...

The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume ...

Labor Day is over. Summer hours have ended. And while fall is arguably the best season, your ecommerce company is already thinking months ahead and gearing up for the holiday season. From creating extensive campaigns to break through the Christmas-themed ...

As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approac...

With school right around the corner, back-to-school shopping is projected to produce sales of $25.5 billion. While you may think it’s important to capitalize on students, it is equally as important to focus on the parents as well. Like Deloitte says, “ret...

The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game and get the most bang for their buck, shoppers are making holiday purchases as early as September. This means online retailers must make it easy fo...

The intersection of commerce, content, and social has been a lofty goal for retail marketers across the brand spectrum. But it looks like the industry is one step closer: meet Amazon Spark. Amazon launched the mobile app one week ago, and seems to have be...

Adobe Summit 2016 has come and gone, and the Zmags’ team has returned to Boston tired, inspired, and a little sunburned. This event is known for their iconic speakers, from George Clooney to Abby Wambach, and the topics ranged from personalization to bran...

While some retailers — like REI, Patagonia, Dillards and Staples — garnered recent attention by announcing they’d shut down over the Thanksgiving holiday, Black Friday remains one of the biggest shopping days of the year in the U.S. In fact, the National ...

Recently we were invited to write an article for Customer Think outlining the importance and high value of time as it relates to Chief Marketing Officers and their initiatives. According to recent studies 55% of web page views get less than 15 seconds of ...

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream!