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Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 3rd, 2017

One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
June 1st, 2017

The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry Goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com. And in the same year, a whopping 52% of US hous...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
May 9th, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with ...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
April 26th, 2017

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look feature...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
February 15th, 2017

Forbes Magazine recently reported that 58% of companies who are more profitable than their competitors have their CEO in charge of customer experience management. This is a staggering number, and reaffirms why top retailers are committed to delivering the...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
September 10th, 2016

The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clea...