Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Cait Porte
December 10th, 2018

SEO is like the magical missing piece to organically growing your site's traffic. Interestingly, Joshua Hardwick, founder of The SEO Project, monitored Ahrefs’ organic blog traffic for one year and created a checklist for SEO purposes. Ahrefs helps busine...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
June 7th, 2018

As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. Th...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Jessica Keefe
January 24th, 2018

Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the eCommerce world, as well as increased consumers’ expectations for the customer jou...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 31st, 2017

It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 17th, 2017

According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)” [i] This mean...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 10th, 2017

Online shopping has evolved past the standard product grid. Shoppers are hungry for more – they want inspiration, straight from the brands they love. And when customers receive motivational content, brands are rewarded not just with revenue, but loyalty a...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 3rd, 2017

One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
June 1st, 2017

The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry Goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com. And in the same year, a whopping 52% of US hous...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
May 9th, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with ...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
April 26th, 2017

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look feature...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
February 15th, 2017

Forbes Magazine recently reported that 58% of companies who are more profitable than their competitors have their CEO in charge of customer experience management. This is a staggering number, and reaffirms why top retailers are committed to delivering the...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
September 10th, 2016

The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clea...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 25th, 2016

The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the on...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
March 8th, 2016

With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization Gets Real On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
February 17th, 2016

Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and acces...