Creator by Zmags Blog

Creator by Zmags Blog

You love content, we love content. Check out our latest blogs and articles below.

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
April 13th, 2017

Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences - not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strat...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Jessica Keefe
October 25th, 2016

This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann. 

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
May 16th, 2016

By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple eCommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retaile...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
October 8th, 2015

We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled “ CMOs: Are You Paying Attention to Attention?,” I argued that marketers should use attention metrics to hold themselve...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
August 27th, 2015

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship pr...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
August 6th, 2015

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship pr...