Last year presented many challenges and unexpected changes. One of those changes was that in the land of eCommerce, many retailers experienced a digital holiday season that surpassed targets set at the beginning of the year (even with a global pandemic tu...

Every email marketer has heard the news regarding Apple's new privacy updates. Among these updates is a new feature for the built-in Mail app designed to prevent email marketing systems from tracking when consumers open their emails. So does this mean ope...

Here, at Creator by Zmags, our mission is to hire incredible individuals throughout our organization. This means we're hiring globally and headhunting the best people for very specific roles. We particularly wanted people that would bring a unique perspec...

It's simple enough - the more shoppable your email is, the more likely your customers will make a purchase. On average over 120 emails are sent and received in each inbox every day (according to a blog by TechJury). People sift through all that email nois...

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive project timelines that stretch months. Everyone feels the heat. Everyone is trying t...

When it comes to the eCommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customer...