If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, football, and discounted Black Friday shopping immediately after. So, while many consumers are gearing up for the big day, so should ecommers. In 2017,
Adobe Analytics reported that consumers in the United States spent $19.62 billion online over the five-day period from Nov. 23, 2017 (Thanksgiving) through Nov. 27 (Cyber Monday). Compared to the same time frame in 2016, this was $2.6 billion and 15 percent increase. So, while your company begins planning for one of the largest shopping timeframes, we have mapped out a holiday plan for you. Halloween is my favorite holiday, as well as the unofficial start of the holiday shopping season. Adobe’s Digital insights graphed 2016’s online sales:
Theoretically, your company should have your holiday plan mapped out and ready to go by end of October or beginning of November. The biggest days in November to look out for are the following: Nov. 11 – Singles Day Nov. 22 – Thanksgiving Day Nov. 23 – Black Friday Nov. 26 – Cyber Monday
November Shopping Dates To Know
Again, Halloween is so awesome that many stores see sales begin to spike around the October season. But for the sake of specificity, there are four sales dates you want to look out for.
Nov. 11 – Singles' Day
What is Singles' Day? It doesn’t have to do with your relationship status but rather with the numbers in the date – 11/11. The number one is a single digit… ie, Singles' Day. So, you’re in the US and never heard about it? That’s because it’s a day promoted by ecommerce giant Alibaba in China. In 2016, the world shopping holiday reported $17.8 billion in sales, up from $14.3 billion last year. If you want to capitalize on this global holiday, start planning how you can use Google AdWords or other platforms.
Nov. 22 – Thanksgiving Day
Aside from all the turkey, stuffing, and mashed potatoes, Thanksgiving evening now opens its retail doors as well. With Black Friday growing in sales many companies have started their promotions a day early. Start your campaigns on the Monday before Thanksgiving and contemplate releasing your biggest discounts on this night.
Nov. 23 – Black Friday
Black Friday may be known for the uncontrollable
Purge-like mobs, but it is the biggest time for conversion rates to increase. Typically, business will see consumers browsing and researching the months leading up to Black Friday when the mega sales are released. This is no longer just a day-long event, but a 4-day weekend where many consumers plan their Christmas shopping around these massive sales.
Nov. 26 – Cyber Monday
Cyber Monday is the most important day for ecommerce businesses. This day was originally meant for ecommerce but as the 4-day holiday began to expand, every type of business seemed to find a way to maximize each day. Interestingly,
BigCommerce reported that automotive retailers saw the highest average order value ($235.10), followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. This relatively new holiday is beneficial for all verticals. Whether you are just starting your holiday planning or finalizing your campaigns, being prepared for the month of November will help you maximize your sales.