Long-tail Keyword Variations - These variations are how people search for the same thing in different ways. In fact, 15% of Google searches are new that have never been used before. The best way to find variations is to use Google’s autocomplete.
Search Intent - You know that feeling when you search something and the results you get don’t answer your burning questions? No? That’s because Google is very good at knowing search intent. It also helps to look into the questions that people are asking. If you’re googling the phrase “SEO,” look at the “People also ask” box in search results to see what people are really asking for.
Short and Simple URLs - Pages containing shorter URLs rank better according to a study done back in 2016. URLs should offer insight into what users should expect when the click through to your page. Example: Customer Decision Making
Compelling Title Tags and Description - Hardwick says, “Most of the pages ranking on the front page of Google don’t have an exact‐match keyword in their title tag. That’s according to our 2016 case study of 2Mkeywords.” Try not to forget including keywords in titles and meta-descriptions. But create witty and enticing titles that will increase click-through rates.