There’s a reason the holidays are the biggest time of year for ecommerce brands. In 2017, over $106.1 billion was generated in online holiday sales – an incredible 14 percent increase from 2016. Naturally, this trend is expected to continue, with $123.4 billion projected for 2018 online holiday sales. The holiday shopping season will always be the most profitable and important time of year for brands, and therefore it’s highly likely your marketing team has invested a significant amount of time and money into priming your website for these holiday shoppers.
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