Creator by Zmags Blog

Creator by Zmags Blog

You love content, we love content. Check out our latest blogs and articles below.

Jessica Keefe

Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.

Blog Feature

Online Shopping Trends

By: Jessica Keefe
December 29th, 2019

When it comes to the eCommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customer...

Blog Feature

Content Spotlight

By: Jessica Keefe
April 29th, 2019

Top 5 Creator Experiences bareMinerals Floral Utopia Collection Spring is in full bloom with bareMinerals’ landing page for their newest collection of floral inspired makeup. With shoppable makeup looks and swatch examples, the makeup company’s viewers ca...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
March 29th, 2019

Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to an elevated user experience and higher conversion rate. Producing a dynamic and refined user experience is at the ...

Blog Feature

Ecommerce Articles

By: Jessica Keefe
March 21st, 2019

A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today.  

Blog Feature

Ecommerce Articles

By: Jessica Keefe
February 26th, 2019

There is something ironic about luxury brands marketing to millennials. Maybe it’s the idea that this generation buys more into the brand no matter what the cost. Don’t believe me? In the first quarter of 2018 alone, Gucci’s sales reached $2.2 billion in ...