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Creator by Zmags Blog

You love content, we love content. Check out our latest blogs and articles below.

Don’t Forget Your Current Site When Replatforming

The New Way of Shopping

Customer Spotlight: bareMinerals, Hush, AG Jeans, and More

New Creator by Zmags Product Features

Rich Content, Richer Experiences

Meeting Your Customers Where They Are. What a Novel Concept :)

Website Views to Customers: Rethinking Product Pages

Guest Blog - Reading Your Customers’ Signals at Every Step of the Customer Journey

Why Is Visual Search Increasing Customer Trust?

Why Luxury Brands Are Using Sustainability to Attract Millennials

Welcome Emails: What You Need To Know To Stand Out

New Interactive Content Types For 2019

Customer Spotlight: Kendra Scott, Clarins, Natori, & More!

Luxury Brands, Storytelling, and Millennials

Boost Revenue With Content That Converts

New Notification: Mobile Content Strategy For 2019

Get to Pinning: Pinterest 100 for 2019

Content Marketing Trends of 2019

Connect, Create, Convert Rich: Content For The Fashion Customer

Low Budget Videos, High-Quality Marketing

Recap of 2018 Black Friday Ecommerce Strategies

Holiday Gift Guides: Crafting The Holiday Shopping Experience

New Year, New You, New SEO

It’s Not Rocket Science: The Science Behind Customer Decision Making

Unboxing – Branded Packaging Experience, A New Kind of Storytelling

Liz Earle Must-See Website Wins UK’s favorite User Experience

The Game Changer for All Holiday Shopping

You NEED To Start Video Marketing

On Trend: Top Interactive Trends of November

Top 100 Instagram Hashtags To Grow Your Following

6 Must Read Digital Marketing Articles

3 Unique Ways to Improve Customer Experience

Morning Routines Every Digital Marketer Should Do

Email Marketing Statistics Essential From 2018

Storytelling is Dead. It’s All About Story-Living.

So, You Want to Stand Out From Competition?  

You NEED To Read Our New Ebook - Time Is Money

Halloween Ecommerce Sites That Are Scary Good

Black Friday: Your Much Needed Survival Guide

GDPR Update: Where Are We Now & What Should You Expect?

Five Creative Word of Mouth Strategies To Get You Noticed

Seize The Day: Time Saving Hacks For Content Marketing

Instagram Influencers: Why Are They Influential?  

Turkey, Stuffing, and Singles' Day? Gearing-up For November Holidays

8 Essential Podcasts Every Marketer Needs To Know

Holiday Season Planning: Tips & Tools You Need To Know

Healthcare Content Marketing

Coming Together For A Cause: A Message From CEO, David Powell

New York Fashion Week: Capitalizing on the Runway

Interactive Content: What You Need To Know

Click-to-Brick: The New Homeware Approach

Instant Shopping With Instagram Shopping

Server-Side Rendering

Let's GIF It On: Gifs and SEO

Back To School: Capitalizing On Student Demographic

Beauty Is Art: Creative Ways to Boost Your Content

The W.O.A.T. - Minor Problems That Can Hurt Your Business

Top Ecommerce Events to Strengthen Your Business

Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce

Replatforming: You Got This

Speak Up: Adding Personality to Your Brand Voice

Start Recording: Driving Sales with Video Marketing

0 to 60: Ecommerce Automotive Aftermarket Trends

Shark Week: How to Survive in A Competitive Marketplace

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

Interactive Content Spotlight: M&Co, Brooks Brothers, and NARS

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

Fake it ‘Til You Make It: Ecommerce Personalization

Personalization: Customizing The Shopping Experience

Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target

Crafting The Customer Journey With Visual Content

Improve User Experience Through Rich Content

Guest Blog - How to Improve SEO Ranking (In 4 Steps)

Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt's Bees, and More!

Content Marketing Mistakes (And Their Solutions)

Annoushka: Crafting Rich Storytelling Campaigns

Top 3 Content Marketing Goals For Every Brand

Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More

Rich Magento Content Examples: Murad, Tibi, and More

Cosabella: Customer Success Story

Interactive Content Spotlight: Francesca's, Topshop, Dior, + More

The Shoppable Quiz: Delivering A Guided Selling Experience

Reinventing Retail Customer Engagement

Improve IT Efficiency Through New Technology

Interactive Content Spotlight: Annoushka, Hotel Chocolat, Fenty Beauty, + Anthropologie

5 Customer Experience Best Practices That Convert

Content Marketing Examples: Top Zmags Blog Posts of 2017

Shoppable Blogs Done Right

Creating B2B Content That Converts

Interactive Content Spotlight: Reebok, Ann Taylor, Neutrogena, + Ralph Lauren

Leveraging Email Marketing and Content: Creating The Customer Journey

Ecommerce Content Analytics: Leveraging Google Analytics

Interactive Content Spotlight: Godiva, Toys"R"Us, Madewell + Target

Get Inspired: Our Favorite Holiday Marketing Campaigns of 2017

You’ve “Invested In Price” For Customer Engagement Long Enough. Why Not Try Investing In Technology?

Interactive Content Spotlight: Cosabella, LOFT, Crate & Barrel + More

Increase Conversion Rates - 3 Tips For Retailers

Interactive Content Spotlight: Lulu Guinness, Columbia, Bobbi Brown + More

Meet the Zmags Team: Jake Brown, Solutions Engineer

The Power of Visual Commerce

Mobile Commerce: Easy Fixes to Remove Common Conversion Obstacles

The Ecommerce Content Strategy: Survey Report

Interactive Content Spotlight: Charles Tyrwhitt, Nine West, Brooks Brothers + More

Now Fully Integrated: Adobe Dynamic Media (Scene7) and Creator by Zmags

Increasing Your Ecommerce Conversion Rate

Creating A Rich Guided Selling Experience

3 Tips For a Rich Ecommerce Customer Experience

Interactive Content Spotlight: Long Tall Sally, Clinique, The North Face + More

Customer Loyalty in Ecommerce

Shop the Look Content for Every Brand

Create A Digital Lookbook That Inspires and Converts

Interactive Content Spotlight: Laura Ashley, Anthropologie, Revlon + More

Shoppable Social Media: Amazon Spark

2 Years at Zmags: Lessons Learned

Amazon Prime Day 2017: How Are You Celebrating?

Holiday Ecommerce: The Extended Shopping Season

Interactive Content Spotlight: Nautica, Fitbit, J. Crew + More

Ecommerce Curated Content – Father’s Day Buying Guides

Discover Creator by Zmags in BigCommerce Stores

Competing With Amazon Through The Retail Customer Experience

Omnichannel Retail: In-Store Experiences

Interactive Content Spotlight: Lululemon, Tarte, Pottery Barn + More

Retail Content Marketing Tools: By The Numbers

Ecommerce Design Trends: 5 Tips For Conversions

Mobile Content Strategy: 4 Key Steps

Rich Content Creation: Top 3 Challenges

Interactive Content Spotlight: Kate Somerville, Madewell, Nordstrom + More

The Brand Experience: 3 Takeaways From Dormify

Magento Imagine 2017 - Top 10 Tweets

The Buyers Guide: Creating A Rich Brand Experience

Interactive Content Spotlight: Hush, Godiva, Kate Spade + More

Website Accessibility + The ADA

Decoding ADA + Accessible Content: Part II

Meet The Team: Antonio Lagrotteria

Guided Selling With Godiva

Decoding ADA + Accessible Content: Part I

Interactive Content Spotlight: Free People, Silver Jeans, Asics + more

{Best Practices} 3 Keys To A Robust Customer Experience

Upgrade Your Carousel Slider Content

{Webinar Recap} See Now, Buy Now Content

Cosmetics Marketing: Using Educational Content In Your Campaigns

Interactive Content Spotlight: Estée Lauder, Heal's Furniture, Tory Burch, + More

Digital Content Creation + NYFW 2017

Using Social Media In Your Fashion Week Content

Interactive Content Spotlight: Levi's, Chanel, Dormify, + More

Just-For-Fun Holiday Content

Shop The Room to Compete with Amazon

The 12 Days of Gift Guides

West Elm Shoppable Hotels: Bringing Ecommerce to You

Interactive Content Spotlight: Ted Baker, Tibi, Benefit, + more

Lead Acquisition Strategy: Murad Gets It Right

Wayfair’s New Shoppable TV Show... Almost

DIY Content: The 4 Reasons Aerosoles Content Resonates with Target Millennials

Meet The Team: Asafe Noguiera

{Guest Blog} Think Outside the Cart - Use Shoppable Video to Create Useful Content

Interactive Content Spotlight: Glossier, Patagonia, Deejo + more

The Democratization of New York Fashion Week Via Ecommerce

5 Campaigns to Inspire Your Holiday Content

Making The Runway Shoppable in 3 Hours… Without Coding

Set Your Content Free

Murad's Customer Centric Content

Shoppable Content – How Technology Has Shifted Consumer Expectations

Shoppable Content Report: A Retailer's Challenge

The State of Ecommerce Content

Reaching Content Nirvana: The Shoppable Experience

Guest Post: The Two-Dimensional Ecommerce Site is History

Content and the Mobile Shopping Journey

Missed Adobe Summit? What Retailers Need to Know

When Content and Commerce Work Together

Retail Week Live 2016: What You Need to Know

Zmags at Tech Madness 2016

4 Marketing Technology Initiatives Retail Pros Must Embrace

Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

Use Visual Merchandising Online to Ring Up Profits

Responsive Ecommerce Design for Retail Sites

What a Difference a Decade Makes in Retail

Ten Years and Counting: A Decade of Retail Content Marketing

Shopping With Content – How Consumer Expectations Drive Ecommerce Evolution

Why I Keep Thinking About “Shop the Look”

Guided Selling Tools: Top 5 Tips

A Retailer’s Guide: Your 12 Step Technology Checklist for the Holidays

Marketing and Technology in the Ecommerce Era: Three Tips

Black Friday 2015: Bricks vs. Clicks

How Marks & Spencer Optimized its Digital Shopping Experience

3 Attention Metrics That Put Online Engagement In The Spotlight

Lessons in Content Marketing for Retailers: Shop.org 2015 in Philadelphia, PA

Why Attend Shop.org 2015?

15 Stats to Make You Rethink How You Build Customer Engagement and Sales

CMOs: Are You Paying Attention To Attention?

Consumer Attention Is Dwindling – How Retailers Can Fight Back

New York & Company – Putting Creativity, Richness and Speed at the Heart of the User Experience

Conference Recap & Lessons Learned: eTail East 2015 in Boston, MA

Omni-Channel and How to Get Consumer Attention Through the Smallest Shop Window

Top E-Commerce Trends at eTail East

How New York & Company is Optimizing the User Experience

Let’s Meet at eTail East

Marketing in the Moment – How to Put Time on Your Side

The State of Digital Marketing Webinar

Do Impressions Measure Digital Success?

The Secret To Driving Revenues: Make It Easy For Them To Buy

All posts