Creator by Zmags Blog

The psychology behind quizzes is based on years (since before the internet was a thing and people took quizzes in magazines) of data. According to Psychology Today, people use quizzes to learn something about themselves, to indulge in a little 'me time,' ...

When it comes to implementing marketing campaigns and programs, each team is unique - and so are the design files used to bring their creatives to life. Marketers and designers can choose between dozens of design and image file types, and create them in d...

The digital path-to-purchase has been a topic of discussion for many years for marketing specialists. As digital media changes and evolves, so do customers' shopping behaviors. Using data to track and understand your customer buying journey will enable yo...

Let's face it, as marvelous as your branding may be or as innovative as your product/service is, if you're not ranking on the first Google Search Engine Results Page (SERP), people may never know your business exists. A well-rounded Search Engine Optimiza...

Email marketing has been a buzzy topic lately, and it's no wonder why. The world of email marketing is changing. Between Apple's privacy update and new technology innovations, there is never a dull moment. Back in June, two members of our team - Ryan Bree...

Welcome to another edition of Creator Spotlight, where we introduce you to the rock stars that power our team and make Creator by Zmags a top place to work.  Previously, you met Allison Vernerey and Alex Spiret and today we'd like to introduce you to Dani...